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Rabu, 20 Maret 2013

I could have predicted the rise of Asian French stoner food in the American zeitgeist if I'd just paid attention

CLICK TO EMBIGGEN. Is the hipster to blame for the tragic clash
happening in American cuisine. Magic 8 Ball says "Yes." Click for
source of Image.
I could have predicted the rise of Asian French stoner food to its prominence in the American zeitgeist if I'd paid attention to what was happening in Pocatello, Idaho about 10 to 12 years ago. And not that any of this "prediction" would have made an impact on my life, but I think from the standpoint of someone who looks to societal trends to stay in tune with what's interesting to hipsters, I might have enjoyed the validation of being right yet once again. At the time and crossing into that milestone called the thirties, I had both stoner friends who spent every extra dime they got on pot to friends that had plenty of discretionary income and were too smart for their own good because Idaho did not provide them with the challenges or the stepping stones to achieve greatness.

In my opinion, Asian food, French food, and stoner food all had their consumers. My friend Brad (one of the brightest men I know) was the first person that dropped the phrase "Japanese French fusion," and I remember I had no idea what that was. But the passion and excitement with which Brad approaches anything (whether it be poker, a movie, or the talk of fine coffees and food) explodes from his very presence like the Trinity bomb set off over White Sands, New Mexico. You know...the one where Dr. Robert Oppenheimer quoted the Bhadavad Gita and said, "I am become Death, destroyer of worlds." Well, Asian French stoner food could very well be "I am become Death, destroyer of food and your wallet", and there's a part of me that feels I should have seen this coming. And maybe the fact that I don't appreciate all of it with the same jubilation as stoners in Colorado do over their decision to legalize pot...is a sign that this particular liberal democrat is indeed getting gray.

I'd grown up in a Japanese household that regularly ate things like sukiyake, sashimi on gohan, and sushi (to name a few dishes). And by the time the 90's ended, I'd been to a French restaurant or two and tasted fine things like chateubriand, foie gras, risotto, and could appreciate an excellent fromage even though I don't drink wine. This latter bit is not out of choice. I just happen to be allergic to alcohol and after a couple of sips or two, I need a Benadryl or it's going to be a trip to the hospital (I can eat things cooked in wine no problem).

And I'd also made plenty of stoner friends. What did they like to eat? Pretty much just fat...anything from nasty pork rinds to grilled cheese sandwiches (which have always made me gag--not a fan). Well those two worlds, probably thanks to the meteoric rise of celebrity chefs, gourmet kitchens, and the Food Network have now collided in every eatery from Salt Lake City to Montreal to San Francisco to New York City that wants to brand itself hip, and then go and charge you an arm and a leg for food which is essentially fat-on-fat and will challenge anyone's notion of appropriate caloric intake. It doesn't surprise me at all, since America as a whole is a place that has never respected food.

So what am I seeing? Craving tacos? Remember when "fish taco" was a surprising twist? Well now it's tacos stuffed with bulgogi, pigs' tails cooked in root beer, and a nationwide movement by foodies to instill the idea that literally anything can be improved by cooking it with some part of pig. Bacon hot chocolate anyone? Yeah...it's a real thing, and supposedly, "to die for."

Growing up, I would have insisted (if these foods were real people) that they were narcissistic much like my old intellectual friends I made in Pocatello, Idaho. I had a ton of fun with my narcissistic super smart friends (and I miss them a lot), but in the end, I would hope that they would never hook up because that would be a disaster. It would have been just too much of a clash to handle. Or would it?

So now you can go places in just about every town that has hipsters and money and order dishes like bite-sized hamachi sushi made crunchy with fried pork rinds or get sashimi slipped into a stack of flapjacks. Really? Picturing grilled cheese sandwiches? Let's stuff foie gras in there, garnish it with cucumbers pickled in rice wine vinegar and see if you gag. How about Arctic char, cured with sugar and lime zest and smoked for breakfast? How about the cold water fattiness of mackerel served with a plain old bed of crushed potato chips?

I admit, some of this stuff is really good but there's a mental tug-of-war going on in my mind. I wonder where it all stops, or where it all ends. Is the new Saturday normal eating breakfast pancakes with raw fish, salmon roe, and lime yogurt? When asked what's for lunch do I respond with "creamy cod fritters with strands of pickled cabbage and a garlic aioli." Is there ever going to be a time when I'm not the only one staring at a plate of barbecue sauce, raw and pickled cabbage, mayonnaise, pickled shallot, sriracha, shoestring potatoes, and spreadable egg yolk and think...this is grotesque.

Maybe food is like the sparrow in the mine. It's the pulse of America and as our population swells it is becoming harder and harder to have a voice and more difficult to distinguish ourselves from the person standing next to us. And the youth today according to many psychological studies are more vain and fame-obsessed than any generation that has ever walked the earth. Reinventions and reboots happen faster and faster with a continuous devaluation of the old as a trade off for finding something original to be "wowed" by and to rave about to our friends. Maybe too many of us cling to the notion that we are all interesting, when in fact, there are many uninteresting folks out there. But at some point in our lives, the line is crossed, and the sparrow dies. Let's just hope that none of us experience that from a restaurant and pay a truly astronomical sum for the privilege of eating garbage.

Selasa, 22 Januari 2013

The poster child for the devaluation of the dollar is Mac and Cheese

The poster child for the devaluation of the American dollar is Mac and Cheese.

I'm not going to be politically correct when I say, "Everyone knows that mac and cheese is poor people food." Now that I've gotten that out, I just want to say I've eaten a lot of it in my life, it's extremely affordable, and offers little nutritional value and mostly fat, fat, and more fat. That's why it tastes good. Does America have an obesity epidemic? Why yes it does. But I'm not here to talk about that, or why Americans buy so much of this stuff...no, I'm going to rant about how mac and cheese is now the staple in fine food restaurants.
It seems that fine food establishments (consider steak houses like Flemings for example) all now have gourmet mac and cheese offerings on their menu. I've ordered quite a few of these. You know what the secret is? Some off-the-collar ingredient that they already have to order "in bulk" to cover their steaks and to stuff other things with. Outback is now offering "Mac and cheese with lobster" which will just be mac and cheese with chopped up lobster bits that they couldn't use on anything else. But you can see this crap everywhere. "Mac and cheese with truffle infusion."

"Oh you just took mac and cheese and chopped up mushrooms in it. How much you charging? $15 bucks a side dish? And you got some bread crumbs to top that with?! Baby sign me the hell UP!"

Another great restaurant here in SLC that I like to visit called Zy has some snooty mac and cheese dish. Again, it has prosciutto (or ham to the layman) or something like that stuffed in it to justify the expense. 

It reminds me a lot of house flippers. You know the kind (I'm getting increasingly frustrated by them, because I'm looking for a good value in a house to own). These house flippers are like vultures, pounding on doors, running teams of people, pressuring owners to sell, and scooping up properties the instant they go to short sale so a Joe like me who has a day job and just wants to own a house...if I'm a second late...the value is gone with five bids on it.

So what do I have a beef about with house flippers...the fact that they think they can throw one ingredient in a pile of crap and increase the price by $100,000. Seriously. This seems to be the case on a house I was interested in. Seized for $140,000...new coat of paint, new carpet, granite countertops and new cabinets and that's it. No landscaping or nothing. And boom back on the market in four weeks for $240,000. WTF?!

All while the houses around it are in the $140,000 range. How does that even work?
Imagine going to a nice brunch with your significant other. The waiter comes out and charges you for bottled water when all they are doing is filling up the same bottle in the back with tap water. Then they present their new $15.00 specialty. "Will you be having the Charms de la Luck?" Sure you say and order it.
They bring out a bowl of Lucky Charms cereal, only instead of the normal marshmallows in it, they've cut up a package of Circus Peanuts.

I would scream!!!

But that seems to be happening all over the United States. It's called ripping people off, and I'm getting sick of it. Where is the value? I don't think it exists anymore (yes, I know this is a pessimistic attitude).

As authors we work (sometimes for up to a year or longer) to produce a story that costs $2.99 to buy. THAT's a frickin' value. America used to be about value. Now it just seems more and more (outside of authors) that everything is about ripping the next guy off, about taking a shortcut, about hiding expenses or charging outrageous amounts for something that should be really cheap to produce.
Cheap ass work. The person who did this on a new house should be
caned like they do to litterbugs in Singapore because cement is the most
expensive ingredient, and they knew it would hold up for two years. By
that time, they are long gone, and you are stuck with a bucket of crap.
I see it in concrete driveways that start to flake after just two years. Do you know why concrete flakes? It's because the person that poured it shorted you on your cement (an ingredient in concrete that costs the most money).

I was in a house recently rewiring a light switch for my job. I took off the cover plate (which was mysteriously cracked-like why would that happen?) and discovered that a three-box was actually a two-box and a one-box wedged together and all bent to force the faceplate to fit (which is why it cracked over time). The contractor knew exactly what he was doing and cheated the homeowner by doing a crap job.

My friend James and I have a meme that we do whenever we hang together. It's called, "Where does a rich guy get his money?" The answer is always the same: "Off the backs of the middle class."

Think about that the next time you go on a date with your loved one and splurge for a nice restaurant, and you see Mac and Cheese on the menu. Ask yourself, where is the risotto? Well that would be too hard to make money on now wouldn't it?

/end rant

Have a great Wednesday. :)

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